The Costa Daurada Tourism Authority has signed a deal to become the official tourism partner of Manchester City Women’s Football Club.
The partnership will include promotion of the Spanish region at Manchester City’s home fixtures, including adverts on LED advertising screens around the pitch, and the use of the Costa Daurada logo behind pre- and post-match interviews.
The tourism authority will also have access to the club’s brand and players for publicity campaigns and fan engagement activities, and will host a warm-weather training camp for the team during 2022.
Berta Cabré, president of regional accommodation association FEHT, said: “Many of the initiatives we carry out are related to sport, as we wish to highlight Costa Daurada as a sports destination
“For years, we have sponsored events that take place in the area, such as the Mundialito, the Costa Daurada Cup, golf tournaments and cycle races.
“We believe that a team as important and with as many supporters as Manchester City Women’s Football Club will help continue to position the region of Costa Daurada as a leading destination in sports tourism and help encourage tourism year-round.”
Gavin Makel, managing director of Manchester City Women, said: “Everyone at Manchester City is delighted to welcome Costa Daurada Tourism Authority as an official partner of our women’s team.
“Becoming our tourism partner speaks volumes about their commitment to the women’s game and its growth, and we’re excited about the opportunities that will be afforded to our team and supporters in line with this partnership.”