G Adventures recruits Gloria Forrai from Gold Medal

Gold Medal Travel northwest trade partnerships executive Gloria Forrai has joined G Adventures to support agents in northern England and North Wales.

She becomes global purpose specialist for the operator based in the northwest.

Forrai will support agents across the region, strengthening relationships and driving engagement as demand for purpose-led travel continues to grow, according to G Adventures.

She will spend time visiting agency partners in person, hosting training sessions, and supporting agents with product knowledge, marketing opportunities and sales strategies.

Her focus will be on strengthening relationships, increasing awareness of G Adventures’ community tourism initiatives and ensuring agents feel confident selling purpose-driven travel experiences.

National sales manager Stu Darnley said: “Gloria brings a wealth of experience in managing diverse partner portfolios and a proven track record of driving growth through relationship-building.

“Her infectious enthusiasm for travel and community tourism makes her the perfect fit to help agents grow their adventure touring business.”

Forrai added: “I joined G Adventures because of its deeper meaning. It’s not just a travel company,  it represents a completely different way of exploring the world.

“While G offers incredible experiences and unforgettable trips, it also has a real impact on people’s lives and the communities it works with.

“I wanted to be part of something bigger, something with purpose, and that’s exactly what G Adventures stands for. I feel incredibly grateful to be in a role where I can connect with passionate travel agents and share such meaningful and inspiring travel experiences.”