CV Villas develops unbranded website for agent partners

CV Villas has launched its largest ever trade initiative, with a new unbranded, client-facing website to help travel agent partners when presenting villas to their clients.

The launch follows a 20% increase in trade sales in 2025 and addresses a long-standing challenge for agents who want to share villa content with clients without the risk of losing commission through independent bookings.

The unbranded platform has been designed to allow agents to showcase CV’s full portfolio without any CV Villas branding or direct contact calls-to-action.

Developed with the trade, CV Villas polled more than 250 travel agents, with 99% confirming that an unbranded website would be a valuable tool when quoting and inspiring clients.

CV Villas claims to be the first villa specialist tour operator in the UK market to introduce an initiative of this kind.

The platform enables agents to support clients from early-stage inspiration through to shortlisting specific villas, while ensuring the relationship “remains firmly between the agent and their client”.

Agents can share destination pages or individual villa pages via email or messaging platforms.

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Chris Etheridge, senior business development manager at CV Villas, said: “Supporting our agent partners has always been central to how we operate.

“This launch represents a significant investment in the trade and is a direct response to years of feedback.

“We wanted to give agents complete confidence when sharing our portfolio, knowing their client journey remains protected.”

As well as CV Villas’ portfolio, it also features the firm’s luxury staffed villa collection, Above by CV Villas, all presented under a discreet alternative name.

The platform has been intentionally designed to remain “behind the scenes” as a professional sales tool for agents.

CV Villas will also introduce training videos to guide agents about how best to use the platform when quoting and managing enquiries.

The second phase is scheduled to launch in mid-2026, providing agents the ability to show pricing and availability. 

This will give agents greater flexibility to choose whether to present villas with or without pricing, depending on the stage of the enquiry.