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Emerald merges river cruise and yacht brands

Emerald Cruises has merged river line Emerald Waterways with sister line Emerald Yacht Cruises under a single brand.

A new website has been launched as part of the company’s long-term growth plan.

Emerald offers voyages on waterways in Europe, Russia and southeast Asia, and yacht sailings in the Adriatic, Mediterranean and Red Sea, including on Emerald Azzurra, which is due to launch in January 2022.

The river fleet is set to welcome 180-passenger Emerald Luna, the line’s ninth Star-Ship class vessel, later this year.

David Winterton, global director of brand and marketing at Emerald Cruises, said: “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world.

“We believe moving to a single brand is perfect to support our long-term growth ambitions as a leading small-ship cruise company.

“In recent weeks, our portfolio of river and yacht cruises has seen a surge in popularity, and we can’t wait to return to the water with our new and loyal guests, as soon as it is safe to do so.”

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