The Good Travel Franchise has joined The Advantage Travel Partnership’s AtolPlus scheme to enable its agents to sell dynamic packages for the first time.
AtolPlus was launched by Advantage’s in-house tour operation Advantage Holidays & Cruise last year and allows consortium members to sell dynamic packages under the central Advantage Atol licence. There are now has 15 Advantage members on the scheme.
The Good Travel Franchise, a member of Advantage Managed Services (AMS), said the move would enable its 25 franchise members to sell a range of competitively-priced, financially protected packages.
It insisted franchise agents would continue to prioritise existing tour operator relationships in the trade but said the AtolPlus offering would help close sales where cost was proving a sticking point and preventing a conversion.
Chief executive Jake Cullum Hollins said giving members access to more travel product, competitive prices and the ability to control how much commission they earn through the AtolPlus scheme would help agents to retain clients and attract new business.
He said: “I am super excited to add this proposition to our offering, as it will allow our franchise owners to close the sale on even more bookings by giving them access to an additional range of holiday product, as well as provide them with a competitive edge on pricing.
“It also allows us to put our franchise owners in control of their own margins, giving them real flexibility on the revenue they can earn.”
Cullum Hollins said members had welcomed the move because it allowed them to give extra holiday choices to clients and fill gaps where there are product shortfalls as well as helping to deliver competitively-priced holidays.
He added: “I would like to take this opportunity to pass on my thanks to Advantage for everything they have done to make this possible for our business and franchise owners.”
Advantage trading and operations manager Mark Pullen said: “We are delighted to be partnering with The Good Travel Franchise to deliver our extensive range of dynamically packaged holidays.
“We introduced the AtolPlus service in 2022 to drive value to our members by giving them access to a range of differentiated product, through leveraging our global buying power.”