Tennis star Emma Raducanu has been named by British Airways as its latest global brand ambassador.
The US Open winner and BBC Sports Personality of the Year will be supported by the airline, flying her to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome.
BA hopes to bring this to life through the partnership, reaching and inspiring women and younger audiences to consider a career in the industry.
Brand and customer experience director Tom Stevens said: “As we look ahead to the world opening up again, we’re excited to be supporting the very best of British talent, Emma Raducanu.
“We couldn’t have been prouder as a nation than when Emma won the US Open. Sport has the power to inspire and unite people all across the globe, so we are delighted to be supporting Emma as she represents Britain and takes on the world.”
Raducanu revealed a passion for aviation.
She said: “British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown.
“To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me.
“I’m fascinated by aviation and we have some interesting projects planned together.”