Experts reveal their top tips for selling escorted tours in Asia

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Whether you’re a seasoned Asia seller or new to tours on the biggest continent on Earth, top operators offer their best advice for closing more Asia sales...

 

Ask the right questions 

 

Becky Baumbach, national sales manager, APT Travel Group

 

“Get a feel for what clients are looking for. Are they seeking luxury, adventure, cultural immersion or relaxation? Do they prefer private touring, small groups or larger social groups? How much structure do they want compared with free time? What level of accommodation and service do they expect? Do they want elements of rail or cruise built in? What’s their budget? And do they have any mobility needs or special requirements?” 

 

Reassure first-timers

 

Neil Sealy, managing director, Exoticca

 

“Many first‑time visitors to Asia are apprehensive about safety and security. Reassure them they will be in good hands on a group tour; the guides in Asia are among the best in the world, and the standard of hotels is generally excellent.

 

Many clients are not too worried about the accommodation on a touring holiday, as long as it is clean and comfortable. We offer a range from three to five stars, so there is something to suit most budgets.”

 

Sell shoulder seasons

 

Carrie Grant, head of industry partnerships UK & Ireland, Intrepid Travel

“By travelling in the shoulder seasons, clients enjoy fewer crowds and more opportunity for connection with local communities. For agents, it also means more inventory and smoother trip planning.

 

Hotspots such as Bali, Kyoto and Halong Bay will always attract attention, but many travellers are craving something different. This helps spread the benefits of tourism into communities that genuinely welcome it.”