Tom Dumbrell has been named as UK sales director for Swan Hellenic
He joins in February having held national account manager and senior sales management positions at Tauck, Belmond UK, Australian Pacific Touring, Fred Olsen Cruise Lines and ROL Cruises.
Dumbrell aims to work creatively with trade partners to build strong relationships with the cultural cruise brand which was relaunched last summer with plans for three new ships.
He also aims to identify gaps in the market and drive rapid expansion during the year of its return to the seas.
Two 152-passenger ice-class expedition vessels are due to enter service in November 2021 and April 2022.
A larger ship with a capacity for 192 passengers is set to be delivered by the end of 2022.
Global sales and marketing senor vice president Alfredo Spadon said: “I’m excited to welcome Tom into the Swan Hellenic family.
“His solid experience, dynamism and passion for the cruise industry will I am sure play a key role in re-establishing the Swan Hellenic brand and building awareness within the UK trade, where our heritage began some 70 years ago.”