Riviera Travel has signed a partnership with FlexiReps to help bolster trade activity in Ireland.

The tour operator, which has three account managers in the UK, said it hopes the tie-up will raise its profile in the Irish market.

It kept all of its on-the-road sales team when it made redundancies as a result of Covid earlier this year.

Thomas Morgan, head of agency sales for the UK & Ireland, said: “We are massive fans of travel agents and invest heavily in making sure we have long-term well-established partnerships.

“Flexi Reps is a great bolt on service to what we do and will help raise our profile, keep agents regularly up-to-date on key marketing activity and communicate our latest incentives on our fast-expanding product portfolio”

Craig Davidson, managing director of Flexi Reps, added: “Riviera Travel have been working with the trade for just over five years and recognise the huge importance of this channel.

“They already have a strong sales team and we are delighted to be chosen to bolster that team from time-to-time. We cannot wait to get boots on the ground for them in Ireland and shout about the amazing products they offer and along with industry leading commissions and rewards.”