The Mauritius Tourism Promotion Authority (MTPA) has unveiled a marketing campaign to “restore” the island’s image after an oil spill in the summer.
Called #MauritiusNow, the campaign aims to “safeguard” Mauritius’s brand positioning in global markets as it reopens its borders amid the Covid-19 pandemic.
The marketing initiative also highlights environmental projects that are repairing the damage caused by July’s oil spill, which affected 4% of the island.
A dedicated #MauritiusNow microsite has been created, and there will be regular social media posts, e-newsletters and blogs.
The site includes live webcam footage of the island’s lagoons and beaches, as well as videos showing Mauritians in their daily activities.
MTPA will be running a social media campaign in the UK to support #MauritiusNow.
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Furthermore, Mauritius has introduced a ‘Premium Visa”, valid for one year, to encourage long-stay visitors.
The MTPA said: “It is an opportunity for operators of the Mauritius tourism sector to come up with innovative packages to attract visitors as well as digital nomads. The island is Covid-safe and with its modern infrastructure would be an ideal spot for them to work remotely.”
The visa is designed to appeal to retirees; investors and professionals; and family members who have children studying in Mauritius.
Mauritius is exempt from UK’s Foreign, Commonwealth & Development Office (FCDO) advice against all non-essential international travel.
British visitors must book airline travel and accommodation via the official Mauritius Tourism Promotion Agency website, and are required to undergo a period of “in room” quarantine in a government-approved hotel on a full-board basis for 14 days on arrival.
Passengers will have to undergo a PCR test five days before travel.