Spring Hotels Group is increasing its trade activity having signed with representation firm Flexi Reps – and is targeting visits to more than 150 travel agents.

It is the first supplier to use the services of the company, which was founded last month by former Jet2holidays general manager of trade sales Craig Davidson.

Spring Hotels Group commercial director Joanne Robinson said: “When I saw the product launch I really loved the concept, when I spoke to Craig and realised how flexible they could be and how involved I could be in the rep selection process I jumped at the chance to work with them.

“The industry has changed over the last six months and we need to keep agents up to date on our products and services. We will train the reps on our objectives and get them out seeing over 150 agents, we look forward to seeing the results and choosing Flexi Reps again for future agent blitzes.”

Flexi Reps is a platform to match sales reps with travel industry suppliers to work with them to generate publicity on product launches and campaigns – and Davidson said the firm is close to striking more deals.

He said: “What’s clear is we are on to something with this. Travel businesses need to keep agents up to date through lots of channels but you cannot beat a good face-to-face visit to get a message across. Spring Hotels Group have developed a superb app for customers and a great agent portal, so we will be getting out and sharing the news with agents will help raise awareness of both.”