Flexi Reps has expanded into distribution having signed a deal to be the UK sales partner for destination management company Obeo Travel.

The travel trade representation agency was founded by former Jet2holidays general manager of trade sales Craig Davidson in August.

Obeo Travel specialises in Iceland and Namibia and the new contract will see Flexi Reps tasked with finding new trade partners and represent the DMC at UK trade shows, travel events and travel agent training.

Davidson said: “Our services were initially set up to provide reps on the ground for established businesses in this market, we of course have the connections in trade distribution to help bring new products to market.”

He said further distribution relationships were “on the cards”.

Obeo has a similar deal with ASM Ireland for the Irish market.

Managing director Rannveig Snorradóttir said: “Craig has a great little black book of contacts and the team at Flexi have a large network of talented reps to tap into in the regions. When the time is right, we can utilise them for agent activity.

“We look forward to forging partnerships with UK tour operators and retailers and we are delighted Craig will be managing this on our behalf. We are immensely proud of our brand and what we can offer in our destinations, where it’s all about high quality service, flexibility and competitive pricing.”