Manchester has been chosen to to host the 2021 UKinbound annual convention.
The event has been scheduled to be held in over two days in early February at The Midland Hotel.
A large proportion of the association’s 400 strong member base are expected to attend, including tour operators and trade buyers from across Manchester’s key international visitor markets.
The event schedule will feature topical industry debates, a keynote speaker address, business to business workshops and an evening networking dinner.
UKinbound will also co-ordinate a range of familiarisation trips for delegates supported by Marketing Manchester.
The trade organisation’s chief executive Joss Croft said: “We’re incredibly excited to be working with Marketing Manchester and delighted to be hosting our 2021 convention in the city. Its bid was superb and demonstrated a keen desire to engage with the travel trade and roll out a safe and successful event.
“Our dynamic working relationship will ensure we can provide an array of commercial and networking opportunities for our delegates, while also showcasing Manchester’s exceptional visitor offering.”
Sheona Southern, managing director of Marketing Manchester, added: “We have worked closely with UKinbound over many years to encourage visitors to Greater Manchester, and this will be an opportunity for us to showcase the best of our city-region’s accommodation, attractions, and hospitality to tour operators and travel experts to increase future demand in our region.
“This convention is particularly important to Greater Manchester as we begin to rebuild the tourism and hospitality industry following the impact of coronavirus, and we look forward to welcoming delegates to explore Manchester in 2021.”