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Silversea revamps agent marketing hub

Silversea Cruises has enhanced its online marketing resources and sales tools for agents.

The revamped Marketing Central includes customisable marketing assets, details of incentives and the latest fares available, as well as brochures, videos and images.

Additional featured materials include destination toolkits that can be used to build a destination-based campaign, and selling tools designed to generate business and improve advisors’ skillsets.

Agents can download Silversea images, videos and logos; view current exclusive offers; access company press releases; read Silversea’s travel blog, Discover; and connect with the Silversea sales support team.

“We are delighted to provide our valued travel advisors with these enhancements to our online suite of marketing resources,” says Barbara Muckermann, Silversea’s chief marketing officer.

“In the current environment, digital marketing is more important than ever and we have moved quickly to enhance our digital marketing tools to support our travel advisor partners with their marketing activities.

“Our goal is to make it faster and easier for travel advisors to leverage Marketing Central’s wealth of information and tools to grow their business with Silversea, especially now when their clients are dreaming more and more about their future travels.”

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