The former senior management team of coach brands Caledonian Travel and National Holidays has bought the Caledonian Travel and UKBreakaways.com brands.
The former managing director of National Holidays, and director of Caledonian Travel and Shearings Group, Graham Rogers, is part of the team behind the acquisition and new management running Caledonian Travel.
Other former senior National Holidays staff involved in the new company include former commercial manager Martin Lock, former business development manager Carl Brackenbury, and former IT director Mark Williams.
Caledonian Travel and UKBreakaways.com were part of Shearings and National Holidays parent company Specialist Leisure Group, which went into administration in May.
Caledonian announced on Facebook and its website that it had bought the brand from the administrators and is now putting together a coach holiday programme, with a brochure to follow.
The deal was completed on July 3 and includes the website, social media sites and the customer database of Caledonian Travel.
All coach holidays booked before Specialist Leisure Group entered administration remain cancelled, with customers entitled to refunds.
The firm said it was looking to employ some former Caledonian Travel staff “to help restore this brand as one of the leading coach holiday companies”.
The company said: “The former senior management team of Caledonian Travel and National Holidays are proud to announce that we have purchased the Caledonian Travel brand and are now busy putting our holiday programmes together to offer to you, our valued customers.
“Between us we have over 130 years of experience in the coach holiday market and have been responsible for developing the largest brands in the market and we are absolutely delighted to have been able to purchase the brand Caledonian Travel which has been operating short breaks and holidays by coach for over 30 years.
“Caledonian Travel has a rich history of offering a stunning range of holidays and short breaks with customers and customer loyalty at the heart of everything we do which is why we have made this commitment to purchase such a well-respected and well-known brand.”
Caledonian Travel operated short breaks and holidays by coach from Scotland for more than 30 years. Caledonian Leisure plans to build on the heritage of the Caledonian Travel brand by expanding into the north of England with new departure points across the north east and Yorkshire.
UKBreakaways.com will continue to offer customers self-drive breaks and holidays.
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