*The Jacada Travel brand has since been bought and revived by Wilderness Safaris

Luxury tour operator Jacada Travel has ceased trading, having entered administration on May 27.

The CAA confirmed on Friday, May 29 that the company had ceased trading, adding: “We are currently collating information from the company and will email Atol-protected consumers with details on how they may make a claim.”

The London-based firm was formed in 2007, employed 52 staff, and specialised in responsible luxury holidays to worldwide destinations. It had a predominantly US customer base.

KPMG was appointed administrator on Wednesday, May 27 and confirmed it had already sold some assets of the company to luxury safari tour operator Wilderness Safaris, which will look after 570 existing bookings and contact affected customers.

All 52 members of staff were made redundant.

Steve Absolom, partner at KPMG and joint administrator, said on Wednesday: “The impact of the Covid-19 pandemic on the global travel industry has been seismic, and in common with operators large and small, the impact of a sudden loss of income on the company’s cash position soon became unsustainable.

“We are pleased to have been able to conclude a transaction with Wilderness, providing some continuity for those customers who had future bookings with Jacada.

“However, we understand this will be a difficult time for Jacada’s employees, and we will be working with them over the coming days and weeks to provide them with any and all support they need.”

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