The UNWTO is working in partnership with global media giant CNN to promote future travel.

A 60-second film has been produced by CNN’s in-house creative studio and will run on CNN International to “drive imagination for future trips featuring adventure, business, culture, family and friends”.

The film features eight countries and is a continuation of the UNWTO’s message during the pandemic that people should continue to travel when it is safe to do so.

Rani Raad, president, CNN Worldwide Commercial, said: “Travel and tourism is by far one of the most affected sectors as a result of this pandemic. Our commitment to supporting this industry is based on our work over many years with the UNWTO, its members around the world and other travel and tourism destinations.

“It is important to share this responsible yet aspirational message with CNN’s global audience, reminding people that while many have to stay home today, to not stop dreaming about where they want to travel to tomorrow.”

Zurab Pololikashvili, secretary general of the UNWTO, said: “In these challenging times we must all play our part – staying home today, supporting the efforts of the global healthcare community in combating Covid-19 – so that we can #TravelTomorrow.

“But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel – a sector that will  be critical to global economic recovery, unity and opportunity.”