Virgin Holidays has announced it will rebrand and close 15% of its retail estate this year.
Virgin Holidays will become Virgin Atlantic Holidays and will focus on its digital distribution and concessions in Next shops.
Currently Virgin operates 57 retail stores – 21 standalone stores and 36 Next concessions, but in a statement released today highlighting the restructure and resizing of Virgin, it was confirmed that 15% of the Virgin Holidays standalone retail estate would close this year.
It isn’t yet known how many retail jobs are affected by the restructure of the brand, however a spokeswoman confirmed that that across both Virgin Atlantic and Virgin Holidays a total of 3,150 jobs were at risk.
More to follow.
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