A online hub has been set up by Royal Caribbean Cruises brands to support UK and Ireland agents in the midst of the global Covid-19 pandemic.

The RCL Cares initiative by Royal Caribbean International, Celebrity Cruises, Azamara and Silversea Cruises follows a similar scheme in the US which has assisted thousands of travel professionals.

The hub offers information ranging from well-being support for families to links to UK government and Abta advice to businesses, trade FAQs and contact details for sales support teams.

The latest corporate messaging from RCL, alongside details of the RCL Cruise with Confidence policy, will also be made available.

The hub will continue to be updated with group news and additional support measures, in line with the changing economic and political landscape.

EMEA vice president Ben Bouldin said: “We can’t emphasise enough how integral our trade partners are to our business and how valued they are to us, which is why we have launched RCL Cares; a centralised platform to make it as easy as possible for our trade partners to find the information they need.”

Celebrity Cruises EMEA vice president and managing director Jo Rzymowska added: “This is one of the most challenging periods our industry has seen and naturally we want to support our trade partners in any way that we can.

“Whether that’s by sharing our latest branded content, updated policies or even supporting with wellbeing activities for the family, we hope RCL Cares will help ease the pressure during this difficult time.”

Silversea UK, Ireland, Middle East and Africa managing director Peter Shanks said: “We are all in this together with our valued trade partners and we are committed to supporting them through these difficult times. RCL Cares says exactly that – we care about our trade partners.”

Azamara commercial director David Duff said: “If we can take any positives from this challenging time, I hope that it will bring us even closer to our trade partners via initiatives such as RCL Cares. We will continue to build on this site, using the platform to offer any support we can.”