The Tourism Authority of Thailand (TAT) is to introduce a health and safety certification to help mitigate the impact of the coronavirus on tourism in the country.

It has collaborated with the public and private sector partners to create the “Amazing Thailand Safety and Health Administration: SHA” certification as it bids to build confidence among tourists when travel restrictions are lifted.

Tourism establishments must meet five criteria to earn the certification.

Director of TAT London, Chiravadee Khunsub, said: “We understand that travellers will be more aware of their health and concerned with cleanliness after the pandemic which is why TAT is collaborating with the Ministry of Public Health and various tourism associations to ensure a clear set of criteria and guidelines to ensure consistent delivery of reliable services when Thailand is open for business again.

“When we’re able to open our doors to visitors, reassuring them that their best interests are our top priority will be an important message. The health and welfare of those who work in Thailand’s tourism sector is paramount too, we have to safeguard them as they return to work.

“We welcomed over a million British and Irish visitors last year and we want future travellers to experience Thailand with peace of mind so they can enjoy the holiday they’ve been longing for. It is also important for agents to feel assured Thailand is a safe destination to send their customers. Tourism is a key pillar of Thailand’s economy, it generates a large number of sales and revenue for our operators and agents and travel also plays an important part in consumers mental wellbeing and happiness which is why we will do what we can to facilitate holidays to Thailand again.”

TAT is working on details of the Amazing Thailand SHA certification together with the Ministry of Public Health, Ministry of Tourism and Sports, Thailand Convention and Exhibition Bureau, Board of Trade of Thailand, Federation of Thai Spa and Wellness Association, Thai Retailers Association, Thai Hotels Association, Association of Domestic Travel, Thai Amusement and Leisure Park Association, Thai Restaurant Association, Thai Spa Association, Thai Boats Association, and Event Management Association.