Virgin Holidays is continuing the rollout of its V-Room travel agencies with five more announced today.

The new standalone stores, to open before the end of the year, will be in Birmingham, Derby, Peterborough, Romford and Stoke-on-Trent. They will create 28 travel agent jobs.

They follow a string of recent opening announcements, including in Liverpool, Leeds and St Albans, as well as Canterbury, Glasgow, Manchester and Newcastle. All are due to open before the end of December.

Rach Wilton, head of retail at Virgin Holidays, said: “We’re delighted to continue to grow the Virgin Holidays experience for our customers with five further stores joining our expanding retail portfolio.

“We aim to create a truly immersive experience for our customers, which begins right at the point of booking. We want customers to be able to imagine themselves on their holiday from the moment they enter our stores by bringing the sights, sounds and tastes of their holiday to their home town.”

Managing director Joe Thompson recently told Travel Weekly that the acquisition by sister airline Virgin Atlantic of regional carrier Flybe – which will be renamed Virgin Connect – will bolster the company’s regional offering, meaning the new shops have connections to the carrier’s long haul flights from Heathrow, Gatwick and Manchester.