A gin distillery is to feature on board P&O Cruises new ship Iona.
The gin production will take place in a custom-made still and be distilled, bottled and labelled on board.
The line is collaborating with UK producer Salcombe Gin in the initiative.
Salcombe Gin will also distil the yet to be named recipe in its 450-litre copper still in Devon to serve across all ships in the fleet.
P&O Cruises is working with the company to develop limited-edition gins inspired from ports of call.
Salcombe Gin will run master classes on board the 5,200-passenger ship which is due to enter service from Southampton next May on summer sailings to the Norwegian fjords.
P&O Cruises president Paul Ludlow said: “We are incredibly excited by the bespoke gin being created for us, the maiden production run of which will be distilled in the first ever distillery at sea.”
Angus Lugsdin, co-founder of Salcombe Distilling, added: “To be responsible for creating a unique gin and distilling it on board the first distillery at sea is a very romantic notion and brings us closer to the intrepid adventurers who travelled the world’s oceans seeking out the finest fruits, spices and herbs.”