Super Break has appointed Samantha Lynch as sales executive for the south Wales and west region.

She joins from Thomas Cook, where she was a travel consultant for the last nine years, including at its Canton branch in Cardiff, having previously worked at coach specialist Leisuretime.

Reporting into head of trade sales Gary Gillespie, Lynch joins the operator’s team of sales executives and business development managers who are tasked with boosting sales via travel agents.

She will be visiting agents in her area to provide product information and training, and help them identify opportunities to grow sales in their local markets.