Kuoni has put together a collection of exclusive and personally recommended holidays as part of a new campaign in a ‘significant’ investment.
The autumn campaign, called The Cut, goes live on Thursday (Sept 6) with “highly visible” consumer advertising, point of sale promotions, window displays and trade support.
The tour operator is working with hotel partners including Shangri- La and Universal Resorts, Banyon Tree, and Elite Island Resorts, to produce a limited edition selection of holidays around the world that are recommended by its own product experts.
Kuoni marketing director Dean Harvey said: “The Cut is about more than just prices, it also provides the inside track from Kuoni’s experts about why we’re recommending it.
“From the best spa hotels in Malaysia to luxurious all-inclusive resorts the focus is on Kuoni experts who’ve been there and done it themselves so are able to match customers with the best holiday for their needs.”
Harvey added that the autumn was the most important booking period after the key January sales season.
Kuoni staff were tasked with coming up with recommendations and reasons for customers to book with the operator.
He added: “One size doesn’t fit all and our experts love to listen to a brief so they come up with the right holiday that exceeds expectations.
“All the best fashion designers talk about the cut of a garment and film directors put their personal stamp on a movie with their own cut, so it’s got such a strong association with quality and tailoring.”
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