A new TV advert designed to encourage travel to Israel is to be screened from this week.
The £2 million Israel Ministry of Tourism campaign includes TV, video on demand and online spend.
The 40-second advert will run this week until March 18, on channels including ITV, Channel 4 and Sky among others.
The promotional push builds upon a Two Cities One Break campaign, with the aim of encouraging tourists to visit Jerusalem and Tel Aviv in one trip.
The advert follows TV and radio presenter Sian Welby as she experiences the beaches of Tel Aviv to the historic sites of Jerusalem in an Instagram stories-style format.
UK director of the Israel Government Tourist Office, Sharon Bershadsky, said: “We’re very excited to announce our new TV ad is set to hit your living rooms.
“Tel Aviv and Jerusalem are incredible cities, with such different cultures, giving people the ultimate long weekend getaway for an unforgettable experience.”
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