"He said the challenge was for travel agents on the high street to see if they could do the same and help stamp out the UK’s discount culture"
Well is this a Euraka moment, Has dermot just woken up to the fact that for the past 25 or more years that's exactly What we've been asking Tour operators that discount to do. The UK's Discount culture was started by the Operators and of course the clients will expect more if it's offered to them.
I think he has a damn right cheek challenging us Travel agents to do the same, Perhaps if the Pricing structure was correct in the first place, and ONLY THE NEED FOR 1 BROCHURE ISSUE a year, and the client gets the best price the earlier they book is a win win situation for everybody.
As They say What goes around comes around, so lets get back to how it was in the good old late 60's and 70's where we had hordes of people waiting on our doorsteps on boxing day to book.
Perhaps the Cruise Clubs and cruise Operators will follow suit and One price fits all, and let us do what we do best selling holidays on Service and reputation and not down to a price
You think he might of worked it out as agents have been trying to do this since the 80's....but no because one company above all others has pushed discounts... and the prize for this goes to ....Thomson.
Now they say it everyone's fault but there's.... got love your friends