The Advantage Travel Partnership has followed up the launch of its Keep Calm and Dream of Travel campaign with assets for its members to share with customers.

The travel agency consortium launched the campaign last week in a bid to share ‘positivity’ around taking holidays in the future amid ongoing lockdown restrictions.

Graphics designed for the campaign champion the expert knowledge of the trade, and include the hashtag #AskYourTravelAgent.


They urge customers with questions about the added complexities of travel since the onset of Covid-19 to seek expert advice, and promise Advantage members will ensure financial protection, use flexible providers and suppliers who offer “fair refund policies” and “take care of you from the moment we speak until the moment we welcome you home”.

Launching the campaign, the consortium’s leisure director Kelly Cookes said: “The service the travel agent provides in the pandemic world is so much more complex.

“We need to be able to dream of travel even if we currently we cannot leave home. One day we will be able to swap our home lounge for an airport lounge so why not book a flexible package now.”