In last week’s magazine, I spoke about the importance of face-to-face events..
Shock tactics in marketing are always a risk. They invariably get people’s attention – but that attention doesn’t necessarily translate into sales.
An Abtot members’ study was damning, says Nick Parkinson of Travlaw
Knowledge, innovation and communication are keys to success, says Sharon Fleming, owner of Thompson Travel, Portadown, Northern Ireland
Toss a coin if you want more certainty, says Ian Taylor
The term ‘single supplement’ is negative and should be banned, says Debbie Marshall, managing director of Silver Travel Advisor
The annual Abta Travel Convention is always a great opportunity to fire up your enthusiasm for this wonderful industry we are privileged to work in.
Travelport’s Ian Heywood outlines preparations for NDC
Next week’s Abta forum comes at eventful juncture in history, says the association’s chief executive Mark Tanzer
Late on Monday afternoon, I had a call from a close friend who was visiting the UK from New York and was due to fly home from Stansted with Primera Air having booked direct.
Insincere statements are the stuff of nightmares for travel firms, says Bob Morrell, managing director of Reality Training
Among all the latest debate and a fair amount of negativity about how Brexit – deal or no-deal – will affect the travel industry, three positive agent-focused stories have come to the fore.
Miles Morgan managing director of Miles Morgan Travel asks with big new ships coming to the UK, can market sustain growth?
The deaths of Susan and John Cooper must be explained, says Ian Taylor
A refined approach could appeal to the financially savvy over-50s, says Gordon McCreadie, sales and marketing director of If Only
Be an ‘advisor’ not just a middleman, says Steve Endacott, chairman of Teletext Holidays