Guest Hotels is opening its second hotel, Nest, on 1 September in London's Bloomsbury. The press release calls it an "audacious" transformation of a Victorian townhouse.
Bedrooms have their own private entrance lobbies and wall panels slide away to reveal wardrobes, storage, entertainment, internet and minibar. It also has five floors of photography which 'catch the mood of the modern moment'.
Sounds very James Bond to me, but time will tell if it really brings something different to the London hotel market.