Doubletree by HIlton Cambridge Garden House, which opens tomorrow, had me going for a second when they said staff hugging trees in their grounds had helped them grow 22% more quickly.
Well they do say talking to plants keeps them healthy, so why not?
Joking aside, the hotel has actually raised £20,000 for the conservation charity Woodland Trust and will be handing over a cheque tomorrow morning.
With hotels constantly boasting about their mammoth expansion plans, it's nice to see one giving something back and supporting a worthwhile Green charity.
This is the first Doubletree by Hilton to open in the UK.
If you're wondering what the difference is from standard Hilton hotels, the website tells me they are "unique, contemporary accommodations". Well it must be working, because they plan openings in Italy, Slovakia and Russia.