Travolution Blog has picked up on a new tool from Wikipedia which reveals the number of searches carried out for any keyword.
From the hotel brands I checked out, the most searches were entered for Hilton (8,556). The numbers peaked on 13 February - perhaps last minute Valentines Day research?
Other results for last month were:
Marriott - 4,624
Travelodge - 2,368
Four Seasons - 4,845
Plaza - 4,307
Dorchester - 2.562
Hotels lag way behind other aspects of travel. British Airways was searched for a whopping 230,694 times and even Thomas Cook attracted 8,742 searches.
Looks like customers are looking to other sources for their hotel information - mostly likely TripAdvisor and other social networking sites.
Why not try the tool for yourself?
And don't forget to admire the lovely rooftop pool (above) at the Hilton Molino Stucky in Venice, which I'll be checking out in May..
Comments (3)
Why do you think people are searching on Wikipedia for hotel information? Surely they could get it from independent review sites and the official online portals.
Posted by Kevin May | March 20, 2008 8:51 PM
Posted on March 20, 2008 20:51
Maybe they expect to find links to the hotel portal on there. Or pehaps in the case of the Hilton they want to find out the difference between its many brands..Hilton Garden Inn, Hampton by Hilton etc. I know I'm confused!
Posted by Chloe | March 25, 2008 3:25 PM
Posted on March 25, 2008 15:25
Or maybe they just click on one of the first few search results from google, which does tend to be wikipedia.
Posted by Oli | March 27, 2008 11:35 AM
Posted on March 27, 2008 11:35