Bill Marriott is urging the travel industry to think outide the box on his blog today.
Read his anecdote about a prisoner who finds a clever way to help dig up his dad's tomato garden, even though he's stuck behind bars.
His advice applies to travel agents too, who are having to think creatively to survive in the face of competition from the internet.
Speaking of tomatoes, check out this high street travel agent who has opened recently in London's shoreditch. Black Tomato opens until 9pm, sees customers by appointment only, and even has a bar. Now that's thinking outside the box.