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Luxury fashion houses are migrating from the catwalk to the corridor as one by one they enter the hotel business.
It started with the Palazzo Versace in Australia's Gold Coast in 2000 (right) and now Armani, Moschino and Missoni are following in Versace's haute-couture footsteps.
Is this a good way for luxury hotels to offer a point of difference in a highly competitive market? Or just another gimmick that's unlikely to take off?
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Comments (3)
Couture by Versace and Armani may cost an arm and a leg but personally I find them vulgar. Perhaps their designs will look better adorning hotel roomd than human beings?
Posted by Jackie David | March 14, 2008 3:49 PM
Posted on March 14, 2008 15:49
I agree, you can see the Versace garish gold and blue reflected in the decor. Not my taste! The Bulgari Hotel (www.bulgarihotel.com) in Milan is much nicer.
Posted by Chloe | March 14, 2008 4:09 PM
Posted on March 14, 2008 16:09
What's the price difference like? I assume there's a smaller differential between ordinary hotels and the Versace hotel than there is between an ordinary dress and a Versace dress.
I also think the fashion bootleg market should get in on this. In fact, I'm off to buy a royal blue bedspread and a counter bell ;)
Posted by Nathan | March 17, 2008 2:03 PM
Posted on March 17, 2008 14:03