The president of the American Hotel and Lodging Association Joe McInerney has said the "greening" of the hotel industry will be the biggest trend of 2008.
"If you would have talked about this a year ago, they would have looked at you as if you had two heads. Every hotel company now has an environmental specialist, and we're working with all of them to develop a certification program ... with someone doing an inspection, not just trusting (self-reported eco programs). They've got to have proof they're doing it. We're working with AAA, so it could affect their (hotel) ratings."
Hotels will have to wake up the imporance of the green issue if there's a chance it could affect their star rating.
But how important is it to customers? Have yours ever asked about carbon efficiency when booking a hotel?