As Travel Weekly reports tomorrow, travel and lifestyle networking site WAYN.com (Where Are You Now?) is partnering with Apollo Travel. The site is also teaming up with lastminute.com and hostelworld.com.
While everyone is understandably talking about the potential of Facebook and MySpace for the travel industry, WAYN is a more relevant option. Here, users can access advice from other travellers on a particular destination and even meet up with them. This gives travel companies a captive audience of that difficult 18-35 demographic.
Take a look at co-founder Peter Ward's comments on eyefortravel.com.
We have found that through WAYN, millions of our members are sharing their travelling experiences, tips and recommendations on the things to do and the places to visit, and in some cases, are even meeting up with people on the ground to make the most of their travelling experiences. We see a continued shift in the way that consumer habits are formed.
We see things progressing, with our members looking to their friends for advise also, as well as new acquaintances, who have inspiring tales to tell.