Finally one of the big cruise lines has broken away from the pack and acknowledged that single cruisers are nice people to have on board after all.
I say that with all due respect to P&O Cruises, which is building new ship Azura (launching in April) with 18 single cabins. I thought that was a positive step.
But on Wednesday evening, NCL announced that the 128 Studio cabins on its new ship Norwegian Epic, launching in June, will go on sale as single rooms from January 18.
They will cost from £599 per person for a seven-night Caribbean cruise (excluding flights), which NCL claimed did not to contain any of that dreaded single supplement.
Out of interest, I checked my brochure, published way before this announcement, and that quotes Studios from £479 per person with up to 100% supplement for a single person.
I was also told that in response to a question during the annoucement, NCL said the per person price will be slightly lower if two people are shoehorned into one of these tiny Studios - they are 100 square feet, which means you can take your cat but cancel all thoughts of swinging it - which means there is a very small supplement.
But hey, for £599 who really cares? The room might be small, but Studio passengers get access to their own lounge where they can go to watch TV, have a drink and make friends. It's brilliant if you are travelling alone, as you can identify the other lone cruisers.
So will other cruise lines take up the singles challenge? Realistically, no. NCL is not being altruistic by catering for singles; it just happens to have these Studios on Epic, which senior vice-president marketing Maria Miller admitted had sold mainly to single people anyway. "We are positioning them where the market is," she said.
Having said that, it only takes one cruise line to do something for the others to follow. Speciality restaurants, poolside screens, adult-only lounges, whizzy water slides, automatic gratuities. They all started somewhere.
Now we just need one of the big cruise lines to actually have the courage to break away from the pack and do something about tipping, not just say they are "looking" at it.
Or is that just being too unrealistic?