Ocean Village is spending £1 million on a multi-media advertising campaign starting next week, which will include TV ads in the Granada, Central, Yorkshire and West Country TV regions.
The cruise line for people who don't do cruises is targeting its core 35-54 market with a one-week cruise in the Med from £599 per person. Gill Haynes, OV's head of marketing, says it's a keen lead price that represents great value for money in the current economic climate.
I would say it's an incredible deal. Don't forget that price even includes a flight and transfers. Amazing.
Agents had better get ready for the rush.
Jane Archer
Comments (2)
Ads on Grenada TV? Should be effective once the people who don't do cruises have actually arrived in the Caribbean . . .
Posted by Greybeard | September 10, 2008 12:58 PM
Posted on September 10, 2008 12:58
As I just posted on another blog, sometimes you can feel really stupid! Thanks for pointing out the mistake.
Posted by Jane Archer | September 10, 2008 4:29 PM
Posted on September 10, 2008 16:29