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Fred decides to stay at home

Just as it was getting a real taste for flycruising, Fred Olsen Cruise Lines has more than halved its flycruise programme for the next two years.

Instead of enjoying the Med sun in Civitavecchia, the port for Rome, next summer, Braemar will be in Dover, cruising to the Norwegian fjords, the Baltic and the Med. And instead of living it up in Miami, when it goes back to the Caribbean for winter 2009/10, it will be based back in Barbados.

Boudicca's 2009/1010 Caribbean season has also been cancelled. Instead the ship will be operating an extended pre-Christmas selection of cruises out of Portsmouth before relocating all the way to Southampton, for cruises to the Canary Islands, Med and a mammoth 28-night voyage to the Caribbean.

Marketing director Nigel Lingard blames the changes on the rising costs of fuel - rather unfortunate timing as prices have started to fall, and why then put in a costly (in fuel at least) cruise to the Caribbean? - but reading between the lines I wonder if there isn't also a feeling at Fred that they were going too far too fast in their bid to widen their client base beyond their traditional 65-plus market.

With the dramatic increase in fuel prices we have taken the decision to offer a more cost effective programme. This also gives us the opportunity to further widen the choice of ex-UK cruises for our traditional clientele.

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Jane Archer
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