I can just see the poster now. Adam Goldstein, CEO and president of Royal Caribbean International, in the part of Kitchener, pointing a finger at agents and saying "Your cruiseline needs you".
Over dramatic? Maybe. But then the impending opening of bookings for Royal's 220,000-ton Oasis of the Seas promises to be dramatic too - especially for agents, whom associate vice-president and general manager UK and Ireland Jo Rzymowska expects to be snowed under with bookings.
The level of interest to date is phenomenal and we are anticipating a record-breaking day of bookings when the ship goes on sale for the first time on September 3.
Just to make sure things go according to plan, Royal is producing a stack of sales tools for agents, including window displays and A4 and A5 brochures showing cut-away images of the ship and pictures of Central Park, the Loft suites and Boardwalk.
These they will be with agents by September 3 - hopefully a bit before, so they have time to get them on display before it starts to snow - but a selection of marketing tools will also be available at the line's Cruising Power trade website.
Jane Archer
