But luckily it's one we can all applaud in these days of being green, in words if not deeds.
The line has won an award from CiAI in Italy, which translates into National Consortium for the Recovery and Recycling of Aluminium Packaging, for collecting tons of empty cans, waste foil and aluminium packaging - 10,000 kg of the stuff between May and December 2007.
CiAI usually reserves its awards for councils, but decided MSC qualified because its ships are floating towns. Actually that doesn't sound so good, does it? I can see the term being picked up with glee by environmentalists determined that cruising is the worst thing since, well, sliced bread.
Jane Archer