The first ice bar at sea will be among the evening hotspots - or do I mean chill-out zones? - on Norwegian Cruise Line's new generation of F3-coded ships.
First it was wavy cabins, now a new reveal, as the Americans insist on calling the simple process of telling us what will be on board its new 4,000-passenger Freestyle ships launching in 2010, lists all the nightlife venues being lined up for these big ships.
There's an adults-only POSH Beach Club - OK, not just for evenings - and wonder of wonders, no theatre. Could it mean the Broadway-style show really is dying. One can live in hope.
Interestingly it looks like that sacrosanct all-inclusive entertainment on a cruiseship bit could be going out of the window. Especially interesting because on my first cruise with NCL they charged for a comedian - and then said if it had happened (the UK office obviously doubted me but I still have the paper to prove it) it was a mistake. Are they about to make another mistake, I wonder?
And while we are on interesting, all this has come out almost in tandem with Royal Caribbean International's next big reveal - there's that word again - about the neighbourhoods (no longer areas, you note) on the giant new Oasis of the Seas. That's Genesis with its 5,400 passengers, in case you've forgotten.
There will be the Boardwalk with a carousel and tattoo parlour (how tasteful), double-decker suites and the first zipline at sea.
At least it will be a quicker way to get down the decks than the lifts on the Freedom-class ships.
Jane Archer
