This week Mystery Shopper was in Eastleigh, Hampshire, looking for an environmentally friendly holiday. Most agents had a bit of knowledge, but given the efforts that organisations such as The Travel Foundation and Tourism Concern have put into educating the trade, the results were a bit disappointing.
However, the results raised two questions:
Do you think customers are genuinely interested in sustainable tourism?
Is knowledge about sustainable tourism a good selling tool? Do you think it actually sways a customer?
By the time you've read Mystery Shopper, you will have seen our 'green' issue. What do you think? How well have we addressed the issue? Did you find it relevant?
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