When synergy attacks: Ambi Pur meets National Geographic
October 13, 2009
Weirdest travel-related tie-in of the year? Ambi Pur has tied up with National Geographic to release a range of air fresheners 'inspired by the world'.
They are, since you ask,
PS: Smell was a component of the 'holiday holodeck' once floated by then TUI new media director (now travelsupermarket.com boss) Graham Donoghue... so it could be Ambi Pur and NG are just waaay ahead of the curve on this one. Or, um, not.
They are, since you ask,
Japan Tatami, inspired by the fresh soothing aroma that comes from authentic Japanese Tatami mats, and Nevada Desert Flower, inspired by a rare flower that only has a chance to blossom after heavy winter rain in the Nevada Desert.These are unlikely to put in an appearance at Midgley Mansions. Maybe one for kookier travel agencies? Do let me know if you decide to hit clients with a whiff of Tatami mat.
PS: Smell was a component of the 'holiday holodeck' once floated by then TUI new media director (now travelsupermarket.com boss) Graham Donoghue... so it could be Ambi Pur and NG are just waaay ahead of the curve on this one. Or, um, not.
Nathan Midgley
Comments (2)
National Geographic Selling out. . . Maybe one of the big travel brands should have got in on this. Ryanair whiff of Dublin anyone ?
Posted by Darren | October 18, 2009 12:30 PM
Posted on October 18, 2009 12:30
What a terrible decision by National Geographic. Their own motto "Supporting Exploration, Education, and Conservation Since 1888" - where in that motto does 'plugging in an unnecessary electricity-using fake-smell machine' fit? Someone at NG needs to be slapped.
Posted by Duncan Hewitt | November 1, 2009 10:12 PM
Posted on November 1, 2009 22:12