'Pop-up shop' concept coming to Glasgow Airport
October 5, 2009
I'll keep this short and sweet: the US fad for temporary or 'rolling' retail stores, generally something I associate with trendy city neighbourhoods rather than UK departure lounges, will hit Glasgow Airport this winter (via Springwise).
Planeshop will change hands every few months, bringing in new signage, stock etc etc.
No brands have been announced yet, which makes forecasting a bit difficult.
But there's a reason the pop-up concept is common in cities. It works best - creates most magic, a creative agency would probably say - when you pass the unit regularly enough for the change to register.
That will go for business travellers rather than once-or-twice-a-year leisure passengers, who may see Planeshop as, well, a plain old shop.
Nice to see something a bit different airside though...
Nathan Midgley



