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A killer app for travel agents - as long as they have an £8k Surface

October 5, 2009

Here's a video demo of a new piece of software from Amadeus leisure tech unit TravelTainment.

It uses Google Earth to create an interactive touch-screen globe for use in travel agencies, and will, according to marketing trade mag Revolution, herald 'the death of brochures'.

This is unlikely to happen anytime soon, however, since it runs on a Microsoft Surface. One of those will set you back about £8,000.

TravelTainment plans 'to roll out the app to the travel industry in the coming months', and yes, I'd love to walk into an agency and be able to play with one of these. (Our Mystery Shopper might even start rewarding long waits rather than penalising them).

For now, it seems unlikely to go further than a neat proof-of-concept that will generate some buzz about the 18-month-old TravelTainment.

But if that sounds a little negative, do bear in mind what five years can do to the price of hardware these days...

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Nathan Midgley
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