Travel Weekly Blog

Buzz about 'real' (i.e. no funny cardboard glasses) 3D displays has been ticking away in the consumer electronics industry for a good few years - Wired wrote about it back in 2006 - but we're about to see it adopted by a travel advertiser, namely Dubai.

The destination will be running 3D films, featuring dune-surfing and 'a couple enjoying a view from a balcony', at London's St Pancras station from September 15-28.

Below is a promotional video about the Philips 3DTV technology behind it. Bear in mind that you won't see the 3D effect, because your screen doesn't feature whatever a 'lenticular lens' is.

Problems? Well, as you can see above, the 'wow' factor completely disappears when you aren't watching first-hand. So no amazing pics and videos to get the social networks buzzing.

The other question is the power of the creative. The crash-bang-pow of an action film trailer in 3D would certainly stop St Pancrites in their tracks. Will dune-surfing?

(I also asked Dubai why they chose St Pancras, but will leave it as a footnote because they're the reasons you'd expect: footfall, space, and a good mix of leisure/biz travellers.)