Travel Weekly Blog

In the profile-based social networking world, things are pretty clear - at least once you're old enough to put MySpace and Bebo out of the picture: it's LinkedIn for business, Facebook for pleasure.

Not so the status-driven world, in which Twitter controls the horizontal and the vertical.

I'll just post these real-life scenarios and leave it hanging...

Scenario 1

You've heard about problems at an airport. You're going to tweet about it anyway, but it could also affect your clients.

Whether or not you think of yourself as a 'brand', the benefits of them hearing about this through you rather than, say, the BBC are obvious.

In this scenario, you want clients following you - they get an extra bit of service at little or no cost to you.

Scenario 2

As everyone does from time to time, you need to blow off some steam. You want to do it within earshot of people who are likely to sympathise.

You're smart enough not to name clients, but you still don't want people to see you moaning about your bookings.

In this scenario, you definitely don't want clients following you.

Third-party clients like Tweetdeck, Hootsuite and Thwirl will help you manage multiple accounts.