The Robson Report: Teen states the obvious, major bank faints
July 14, 2009
Hoping that nobody in travel has paid too much attention to news of the report 15-year-old Matthew Robson penned for Morgan Stanley.
It's rather surprising that a major investment bank is floored by 'teens don't use Twitter,' 'teens don't like advertising' and 'teens prefer to get things for free'. They didn't know those things?
Perhaps most surprising is Morgan Stanley's readiness to treat one 15-year-old's notes as if they are a meaningful sample. The Guardian asked some other teenagers and got different answers.
Ask a third teenager and you'll get a third set of answers. Ask another 997, analyse the data, and you might have something worth reporting.
Nathan Midgley
