Sustainable, responsible or green travel? Our survey said...
July 3, 2009
There are, I'm given to understand, shades of difference in the terminology of gadding about in an ecologically sound way.
In practice, though, sustainable, responsible, green and eco- tend to be used interchangeably, and may be accompanied by 'travel' or 'tourism'.
So I did what all journalists, advertisers, copwriters and... well, everyone, basically, does. I asked Google what keywords people like best.
Verdict: ecotourism walks it. 'Green travel' comes second, despite being a phrase so flat and dull it sounds more like a stop on the Northern Line than a term for environmentally conscious globetrotting.
Wonder how my own coinages stack up...

Nathan Midgley



