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New 'faked' photo from Costa Brava - but it didn't matter the first time

March 5, 2009

Another 'scandal' has erupted over Costa Brava using a photo taken in Australia in its marketing.

Three weeks ago a photo taken in the Bahamas prompted a similar story.

Times - Australian beach passed off as Costa Brava in tourism advertWhat fun. But here's the thing: Costa Brava isn't doing anything remotely wrong. 

It is using generic stock photography. Woman standing by sea. Man standing with boy. There are no landmarks, no differentiating factors. 

You can take these photos on the moon for all I care.

Ask yourself this: if Costa Brava had paid to get the same concept shot set up locally (and it would've been considerably more expensive than buying stock from a library) how would the image differ?

Is that the kind of abstract guff you want tourists boards to spend their money on?

I like metaphysics as much as the next guy, but c'mon. Save it for philosophy club. 

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Comments (4)

With all of it's articles on Ryanair and the recent articles regarding the fake twitter account I am wondering if Times Online are struggling for content?

Please direct them my way, I have a few real life consumer issues that they might want to feature.

Nathan Midgley Author Profile Page:

Darren - don't real-life consumers shop with and travel on Ryanair? I thought thousands did every day.

A story doesn't have to be about the personal experience of a named individual to address consumer issues. The way businesses behave, communicate and market themselves affect their customers.

I also thought off-topic comments talking up your own blog are considered a bit discourteous in the blogosphere?

I simply said that the media need to concentrate less on one company and more on the wider issues that consumers have.

"Please direct them my way, I have a few real life consumer issues that they might want to feature."

I don't feel that was off-topic or talking up my own blog. I was inviting the media to interact with me about the types of issues consumers have emailed me about.

"I am wondering if Times Online are struggling for content?"

Apologies, I was sarcastic, but as a regular reader of their site I haven't been overly impressed with the content recently.

Kim:

I guess more advertisers use these stock photo's but I have never heard of them being "caught" in using pictures of other locations.

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